The Benefits of participating in the GFTN | WWF


 
	© Courtesy WWF-Indonesia/Kutai Barat
The Global Forest & Trade Network (GFTN) offers a wealth of benefits to forest-related businesses representing all parts of the supply chain.
GFTN participants enjoy substantial advantages—from access to dependable sources of responsibly grown and harvested timber, strengthened consumer and customer acceptance to recognition as an industry leader. GFTN’s added value continues to increase as the network matures and expands its scope.
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Benefits for forest owners and managers

Forest owners and managers whose economic interests are tied to the long-term viability of forests have a lot to gain from joining the GFTN.

Participation can reinforce their competitive advantage through:

  • New and strengthened links to markets and business partners
  • On-site technical support throughout the process leading to independent and credible certification, including guidance on assessing different certification systems
  • Increased potential for positive media coverage
  • Improved relations with NGOs, local forest users, and others
  • Higher rates of efficiency and environmental performance
  • Reduced business risks
  • Tools and frameworks for better risk management
  • Information and assurance to investors, employees, regulators, and others
  • Improved levels of legal compliance
  • Support for changes in legislation and law enforcement to aid responsible forest management and improve competitiveness
  • Access to affordable, long-term financing (subject to local availability)

 

Benefits for timber manufacturers and processors

Forest product manufacturers and processors who depend on reliable sources of wood and public acceptance of their products have a lot to gain from joining the GFTN.
Participation provides a wealth of benefits, including:
  • Access to dependable sources of responsibly grown and harvested timber that is credibly certified or in the process of receiving credible certification
  • Assistance with procurement and purchasing policies
  • On-site technical assistance throughout the process leading to independent and credible certification
  • Improved ability to communicate with environmentally conscious consumers
  • Better understanding of retail markets and the importance of responsible sources, which can facilitate introductions to new markets, customers, and business partners
  • Strengthened links with existing markets and like-minded businesses
  • Increased potential for positive media coverage
  • Improved relations with NGOs, local forest users, and others
  • Reduced business risks
  • Tools and frameworks for better risk management
  • Information and assurance to investors, employees, regulators, and others
  • Improved levels of legal compliance
  • Access to affordable, long-term financing (subject to local availability)

Benefits for retailers, distributors and end users

The reputation and profitability of retailers, distributors, and other end users of forest products depend on public perceptions of their commitment to the environment and sustainable development.
For them, joining the GFTN means:
  • Improved ability to communicate with customers who increasingly demand to know the source of wood products and their sustainability
  • Links to new, dependable, and credibly certified producers and suppliers, as well as to those progressing toward credible certification
  • Assistance with procurement and purchasing policies
  • Credibility with diverse business partners
  • Increased potential for positive media coverage
  • Improved relations with NGOs, local forest users, and others
  • Information on non-traditional and lesser known woods and sources
  • Assistance encouraging existing suppliers to pursue credible certification
  • More efficient planning and management
  • Reduced business risks
  • Tools and frameworks for better risk management
  • Information and assurance to investors, employees, regulators, and others