The potential benefits of achieving forest certification include –
- Improved sales prospects in markets that are sensitive to environmental and social concerns. Many buyers in these markets have purchasing policies that show a preference for certified forest products
- Improved operational efficiency due to better and more comprehensive planning and management.
- A progressive and adaptive management style – addressing environmental and social issues in a proactive manner is often associated with improved overall management
- More motivated staff due to external recognition of their collective achievements in forest management and assurance that working conditions are maintained at a high standard.
- A better public image due to a combination of positive press coverage, endorsements from environmental groups and increased responsiveness to the needs of local forest users
- Reduced likelihood of targeting by negative NGO campaigns
- Valuable information and assurance to investors about the status of forest resources and the quality of management
- Reduced risk of fines, damages claims or expensive clean-up bills due to environmental damage associated with poor management (e.g. uncontrolled fires, downstream flooding).
- Third party monitoring - through certification, independent experts monitor and give unbiased feedback on management effectiveness.