Barbie Drops Rainforest Packaging | WWF

Barbie Drops Rainforest Packaging

Posted on 05 October 2011
From Greenpeace USA: Toy giant Mattel, the company behind Barbie, announced today that it will stop buying paper and packaging linked to rainforest destruction following a global campaign by Greenpeace. As part of its new commitments, Mattel is instructing its suppliers to avoid wood fiber from companies "that are known to be involved in deforestation." One such company is the notorious Asia Pulp and Paper group (APP), which Greenpeace investigators have shown to be involved in widespread rainforest clearance in Indonesia.

Related articles
Mattel - Investors & Media - Mattel Announces Sustainable Sourcing Principles (Mattel Announces Sustainable Sourcing Principles, El Segundo - Calif)
Sinar Mas Under Investigation | Greenpeace International