New Director at WWF's Global Forest & Trade Network | WWF

New Director at WWF's Global Forest & Trade Network

Posted on 28 July 2004
Per Rosenberg – an award winning conservationist with business experience - joined WWF’s Global Forest & Trade Network (GFTN) as its new Director on 1 July 2004. 
The GFTN is WWF’s initiative to eliminate illegal logging and improve the management of valuable and threatened forests. It is an affiliation of more than 20 regional and national Forest & Trade Networks (FTNs) that are now active in nearly 30 countries across Europe, Asia, Africa and the Americas – the largest network of its kind in the world. Each FTN comprises companies that are committed to practising or supporting responsible forestry. 
Rosenberg, educated in the U.S. and Sweden, gained first hand knowledge of the work of an FTN when he set up and managed the pioneering Swedish FTN in 1993. He later went on to become Head of WWF’s European Forest Programme before serving as President of the Swedish Society for Nature Conservation and then Principal Consultant on forestry issues with the leading international consultancy – Environmental Resource Management (ERM).  Rosenberg received on behalf of WWF the “Partnership Award for Sustainable Development” given by the Swedish Ministry of Environment, The Swedish Industry Federation, and the Swedish Environmental Protection Agency in 1999. 
Today membership of WWF’s Forest and Trade Networks includes leading companies in the forest product industry includes leading companies such as IKEA and B&Q. Rosenberg inherits the lead position from Justin Stead who has placed the GFTN in a strong position after an important period of consolidation and will now serve as the GFTN’s senior advisor. Rosenberg joins the GFTN at a time of crucial development and he has ambitious plans for the future. 
“WWF believes that the promotion of responsible forest management by committed market actors must play a role in eliminating illegal logging and driving improvements in forest management,” said Rosenberg. “One very important way that GFTN pursues its goals is by facilitating trade links between GFTN member companies committed to achieving and supporting responsible forestry.  Helping make those connections between buyers and producers is vital and I plan to ensure even greater market links while strategically extending the network.” 
Rosenberg, 40, has an MSc in Ecology from the University of California and a BSc from the University of Lund in Sweden. He lives in Sweden and is married with two daughters.  

Notes to editors: 
For complete biographical information and photos, contact Simon Forrester on + 44 1874 610142 or or Mark Hurley (+1 202 778 9739,