China Sustainable Paper Alliance: Towards More Responsibly Sourced Pulp and Paper in China
Founding members include 10 domestic and international companies covering the whole supply chain of China's pulp and paper industry. They include: China Paper, China's biggest state-run paper company, Sun Paper, the country's largest private paper company; the global producers Kimberly-Clark, International Paper, UPM, Stora-Enso and Fibria, as well as buyers such as HP, Fuji Xerox and IKEA.
The pulp and paper industry in China has an enormous opportunity to positively influence global forests. China is the second largest economy in the world and over the past decade, with its growing middle class, China has become the world’s largest producer and consumer of paper products with projections of growing demand. However, there are domestic challenges such as shortage of timber and deforestation, restricting the sustainable development of China’s pulp and paper industry. Only by ensuring responsible forest management and wood procurement can the growing need of pulp and paper be sustainably satisfied.
Dr Li Lin, executive programme director of WWF China, commented, ”WWF launches this regional sustainable alliance, aiming for an overall increase of supply and demand of certified and recycled paper products in the Chinese market. We are also expecting that this initiative can inspire a transition in other industries in China."
The Alliance will seek to engage strategic market players within the paper industry supply chain, including producers, converters and buyers to commit to responsible paper products procurement and sales, and to create a coordinated demand for responsible paper products through a pre-competitive platform. To raise awareness, companies will collaborate with WWF on communication efforts targeting corporate buyers and consumers in China.
In China, WWF is working through the Market Transformation Initiative to encourage more companies to shift their supply chains towards more sustainable production and consumption. WWF China has successfully created other industry collaboration platforms such as the Global Forest & Trade Network China Program and the China Sustainable Retail Roundtable. In addition, by initiating the Sustainable Consumption Week, WWF China aims to generate more sustainable consumption behavior among Chinese enterprises and consumers.
For more information:
Communications officer, China’s Green Shift Initiative, WWF China
phone: +86 10 6511 6244
WWF global forest programme