WWF Paper Scorecard
Suitable for all paper grades — from high-quality business paper to packaging paper — the WWF Paper Scorecard is a simple all-in-one tool that covers the main environmental impacts of paper production, including forest management and efficient use of fibres, CO2 emissions from use of fossil fuels that contribute to climate change, and pollution from chlorinated compounds and waste.
The scorecard, unveiled at the international paper industry event Prima 2007, enables responsible paper producers to show how they can minimize negative environmental impacts of the paper products they sell, while at the same time helping paper buyers to select the most environmentally-friendly papers. For paper producers and users willing to improve, the scorecard can be used to further measure environmental performance over time.
“The new scorecard is a self-evaluation tool for the industry and also a test of their transparency," says Margareta Renstrom of WWF.
"Although the ultimate goal is for producers to score well across all parameters, it is not only about coming out on top. It is also about producers being transparent and informing buyers how their paper products are impacting the environment.”
The rating of a given product can be easily communicated to current and potential buyers. To further encourage transparency in the industry and to reward producers who score their paper products, WWF will create a platform on its global website to present the results, but only after these have undergone an independent third-party audit. By doing this, WWF will also be providing a global platform for responsible paper buyers and producers to network and "meet".
"We believe that the WWF Paper Scorecard captures important environmental parameters in a balanced way, even though it does not cover all environmental aspects of pulp and paper processing," says Björn Lyngfelt, Vice President of Communications at SCA Forest Products, after using the tool. "The scorecard can become a useful benchmark for environmental impacts of paper grades.”
"The WWF Paper Scorecard is user-friendly and does not take a lot of time to fill out," adds Per Kjærgaard, Energy and Environmental Manager of the paper manufacturer Dalum Papir A/S, after testing one of their papers with the scorecard. “We believe it provides a good overview for paper buyers on the environmental performance of a paper product.”
The scorecard is the first of several tools WWF is producing in collaboration with a “think tank” of major paper buyers, aimed at creating globally-relevant guidance on paper sourcing. While the scorecard is geared towards paper producers, WWF will later this year publish a practical purchasing guide, helping paper buyers to source responsibly produced paper products. The guide will use the WWF Paper Scorecard to help buyers assess the environmental impact of their paper use.
In the meantime, WWF recommends paper buyers ask their suppliers to score their paper products using the scorecard and share the results.
• The need for buyers to identify responsible paper fibre sources and for globally relevant guidance on the impacts of pulp and paper processing emerged from a "think tank" in which the major paper buyers Canon, IKEA, Unilever, McDonalds and Lafarge provided advice to WWF. WWF, with years of experience on responsible purchasing strategies of paper and wood products through its Global Forest & Trade Network (GFTN), has developed the Paper Scorecard as a response to this need.
For further information:
Margareta Renstrom, Forest Certification and Trade Manager